Similarweb (NYSE: SMWB) has just released its annual Digital 100 ranking, featuring the 10 fastest-growing web businesses across 10 categories in the US, with additional rankings for the United Kingdom, France, Germany, India, Japan, Brazil, and Australia.
For complete details, visit similarweb.com/corp/digital-100/. The insights below are drawn from a US market analysis, while Similarweb has also simultaneously published rankings for other key global regions.
The Digital 100 highlights businesses that significantly expanded their online presence from 2022 to 2023, recognizing leaders in categories like Apparel & Accessories, Automotive, Beauty & Personal Care, Consumer Electronics, Food & Drinks, Home & Garden, News & Media, Personal Finance, Pet Care, and Travel & Tourism.
Key Observations
News & Media Dominance: Notably, six out of the top ten businesses experiencing substantial growth were in News and Media, with parenting blog parentztalk.com seeing a remarkable year-over-year increase of +2,679%.
Diverse Growth Sectors: The report covers diverse sectors, showcasing the varied facets of digital expansion. Online retailers and direct-to-consumer sellers such as Elorea (+1,156% for elorea.com) and Stater Bros. (+854% for shop.staterbros.com) also stood out.
Innovative Consumer Electronics: Despite a 4% industry average growth, Backbone, a mobile game console maker, experienced a robust surge of +264% with playbackbone.com.
Subscription Models on the Rise: The growing popularity of subscription models emerged as a prominent trend, with several businesses adopting this approach across different categories, including Beauty & Personal Care, Food & Drink, and Pet Care.
Similarweb CEO Or Offer emphasized the Digital 100’s role in celebrating online business success. “Similarweb’s mission is to provide comprehensive visibility into web, search, app, and other measures of digital markets, allowing companies to benchmark their own performance and discover opportunities to improve their performance versus the competition,” Offer said. “The Digital 100 companies show that tremendous growth is possible, even in highly competitive markets.”
Digital 100 Methodology
Similarweb’s Digital 100 project employs a robust methodology to unveil the fastest-growing web domains across predefined industry categories. Growth is measured by the percentage increase in average monthly traffic volume from 2022 to 2023. To qualify, each domain must meet minimum monthly traffic thresholds for both years. For the US, a minimum of 100,000 monthly visits in 2023 and 50,000 in 2022 was required. Similarweb analysts meticulously validate each business, ensuring the most meaningful examples of digital business growth.
